The Basics of SEO Exposed!
| Posted by: Michael Brito • Comments: 0 | Nov. 28th, 2007 |
How many times have you scratched your head in amazement over the results your competitors are getting in the search engines for key terms that you are trying to rank for? Don’t worry because it happens to all of us. The fact of the matter is that SEO is not rocket science; and anyone can learn it if they take the time.
Since the adoption of broadband internet is growing exponentially across the world and consumers are using search engines for researching products and services; the competition to attract their attention has also grown exponentially. For this reason, it’s important for businesses to adopt an SEO strategy if they wish to succeed with their internet marketing initiatives. The opportunity cost of ignoring SEO is missing out on a mass influx of highly targeted web visitors that statistically tend to convert higher than do visitors from paid search; as well as a multitude of other revenue opportunities.
For the typical search engine guru, its almost a routine reading online marketing tips all over the web. From SEO tips, blogging strategies, PPC profits to the big boys in play like Google, Facebook, and Yahoo. Then they move on to their own sites and start applying a few things they’ve read. It’s all great knowing how to market and promote your products, services or information, but throughout the process of learning, we forget that we are actually moving forward because of other people. Other people in the same field or in other words, we’re “socializing”. 
The future of search is unclear – what is clear is that change is rapidly happening for all of the top Internet search engines. Google as always is the frontrunner for many of these search trends, but even little guys like Ask.com are making waves. In this article, I will attempt to cover some of the more interesting search trends that are occurring today with the top Internet search engines – but I am by no means being comprehensive about the subject. Things are changing on a weekly, or sometimes even daily, basis, and future articles will cover additional developments in depth.
If you own or work with a search engine optimization company, or even if you’re just hoping to better your search engine placement, then you are probably aware of the recent acquisition frenzy that took hold among the major search engines. Google paid $3.1 billion for DoubleClick, Microsoft paid $6 billion for Aquantive, and Yahoo paid $680 million for the 80 percent of Right Media that it did not already own and another $300 million for BlueLithium. The companies purchased are all intended to help widen the advertising range of each of the engines in question, and to take advantage of increasingly sophisticated behavioral-based ad-serving technologies that the acquired companies owned. 