Yahoo has added SearchScan to their search results. SearchScan was created by McAfee to determine unsafe websites that either carry a virus, have downloads that contain spyware, or that share your email addresses with third parties.

Here’s what Yahoo search results look like with the new SearchScan:

Complete article on Is Yahoo SearchScan Killing Your Traffic?

Google Adwords has already stirred up controversy about their new Automatic Matching option (currently in Beta). Certain Adwords’ users were sent an email back on May 20 notifying them that their account would now have a new option enabled on June 3, 2008 called “Automatic Matching”.

Automatic matching will scan your landing pages, your ads, and keywords to find relevant search terms to list your ads for “identified queries where the ad is likely to perform well.” - Adwords

This new ‘feature’ is only supposed to run off the available money in your daily budget. So, if you’re maxing out your daily budget, automatic matching will have little or no effect. Google also states that your average cost-per-click and click-through rate will remain the same, regardless of automatic matching.
Complete article on Google Adwords Automatic Matching: Pros and Cons

The Internet horizon is one that keeps growing and growing. Our world bases that majority of their decisions and their research on the world wide web, so when yet another social bookmarking site tries to throw their towel into the ring of popularity, one must immediately compare that site to DIGG.

DIGG is one of the most popular social bookmarking site on the web. But, there are a few carefully placed flaws in the DIGG system for search engine marketers. DIGG is strict, real strict. And, if you are not careful, your login will be deleted quicker than ice cream melting on a hot summer’s day if the DIGG Gods feel you are using the site for self promoting purposes. Complete article on Reviewing Ximmy.com Compared To Digg

We all know, as SEO’s, how important getting links are and how they play a major role in influencing your rankings in search engine’s. The main issue some search engines are trying to sort out is, how many of those links are actually “natural” and how many of those are manipulated by link builders or webmasters? If you have a good quality site with quality material, other sites in your niche should link to you regardless right?

Complete article on Is Link Building Really Necessary?

KeywordLuv, for those who don’t know, is a Wordpress Plugin that allows commenters to place their main keywords in the “Name” field of the comment, and KeywordLuv only hyperlinks the keywords. Here’s an example…

If the commenter puts TheirName@Keywords as shown here:

Then it will show up once the comment is posted to look like this:

Jenn from SEM Hints Says:

Which is a much better backlink than the other alternatives, which either just hyperlink your name, or you only put your keywords in the name field, which looks spammy. Complete article on KeywordLuv Commenting: Effective Link Building or Black Hat Strategy?

Search Engine Marketing. The term is one that is heard all over the web and for good reason. It is the aspect of SEM that makes a website more likely to climb up the SERP (search engine results page) and the SERP is where the majority of the traffic to a website is originated. But, how can you climb the SERP quickly and easily…you can’t.

Complete article on We’re Movin’ On Up: To the Top SERP

For those who are new to the concept of “Google Juice“, let me take a moment to explain. Google Juice is the sweet nectar that is passed from one site to another through linking. Sites with high rankings have lots of Google Juice, and can therefore pass it around through dofollow links. The more high quality links you get to your site, the more Google Juice is passed, and the higher your rankings climb.

Internal Google Juice

You can even pass Google juice on to other pages in your site. Since most of your incoming links probably point to your homepage, let’s start there.

Let’s say your “Running Shoes” website homepage has a Google Pagerank of 5. And, being a good search engine optimizer, you’ve done your keyword research to find that “Nike running shoes” and “New Balance running shoes” are highly searched keyphrases in your niche. So you setup your two pages targeted for each keyphrase.
Complete article on Is Your Site Leaking Google Juice?