There is a lot of concern among webmasters over the absence of Ask.com in the last few months. Many users were loyal to Ask.com for its ability to offer organic searches that had little to do with the number of inbound links a company could afford, and more about useable content. The reason for Ask’s recent dive to the bottom of cyberspace? Corporate restructuring, the Bain of most of the good things that made the Internet worth working in.
A client said to me recently, ‘I don’t need more traffic. I need sales.’ While this shows a fundamental lack of understanding of the SEM process, I understand his point. Yes, he needs traffic. He needs high levels of traffic to rank high on Alexa. He also needs sales.
There are a few ways to help webmasters learn how to increase their sales. One is to buy the SEO software used by the professionals. The second is to use the same techniques they use. Complete article on Search Engine Marketing vs. Sales
When gathering data on competing sites, you can spend an enormous amount of time and money on tools that give you half the story. After you’ve churned through about 4 or 5 of these seo tools, you may opt to throw them all out and do it manually, which of course is time consuming, but at least you get the data you’re after.
But, don’t worry. I’m not advocating manual seo competitive research. If you don’t already know about this slick little Firefox addon, then you must keep reading. SEO for Firefox is the best seo tool I’ve found, and the best part is its free and easy to use.
The most insidious redirect is used to help people think they are receiving a link. This is used in some social networking websites. The webmaster puts a piece of code on their website. The webpage appears in a frame on the other website’s page. This gives no benefit to the actual website.
This is the first question most people ask when their traffic drops, and their web pages fall of the Search Engine Results Pages. Google had an unforgiving attitude in the past. They have recently fixed their rules, and made it possible for webmasters to resubmit their web sites for a new review.
The foundation of any SEO/SEM campaign is keyword research. Quality of keyword search can make, or break, an SEO firm’s reputation. There are dozens of good keyword tools available. Most of these analyze keywords, harvest keywords from the competition, and offer a weighted value.
Google just released a new tool that offers a bar graph showing the amount of advertiser competition as it relates to AdWord PPC campaigns. The Google tool now offers a monthly ‘approximate search volume.’
Many SEO professionals do not understand why the pros always have an advantage. No matter how many links, how many landing pages, they just never hit the top of the Search Engine Results Pages. The truth is, the pros have a few advantages.
Search Engine Optimized Code
Webmasters will take the time to clean up their code so they can rank high on MSN. They don’t realize that clean code is not enough. To rank high and have your site look like it was made by a pro, the site must be W3C validated .
A client said to me recently, ‘I don’t need more traffic. I need sales.’ While this shows a fundamental lack of understanding of the SEM process, I understand his point. Yes, he needs traffic. He needs high levels of traffic to rank high on Alexa. He also needs sales.
Many SEO professionals do not understand why the pros always have an advantage. No matter how many links, how many landing pages, they just never hit the top of the Search Engine Results Pages. The truth is, the pros have a few advantages.