We all know that Google can’t "read" or "see" content within videos, so there’s no way to gain search engine rankings from video, Right? Or is there…
Anyone who uses Google Analytics knows that Google measures the "Avg Time on Site" , so when a visitor comes to your page, Google tracks how long the visitor stays on that page. So let’s assume you have a site about "baby gifts". And, you have a page ranked #10 for the keyword "baby gifts for boys". When a searcher finds your listing and clicks over to your page, Google tracks how long they stay there. Do they leave within seconds by hitting the back button? (also called a "bounce rate" ) Or do they spend two to three minutes looking at all your baby boy gifts?
If your bounce rate is high and visitors don’t stay long, Google will assume that the visitor didn’t find what they were looking for, and then lower your positioning for that keyword . And, the opposite is true too!
Complete article on Embed Video to Boost Search Engine Rankings
Social networking is one of the most powerful tools on the net. Several tools can be used to build a powerful Internet Marketing Campaign. One of the overlooked ones is Twitter. Why Twitter? No one is sure why Twitter is a powerful sales tool. But, a lot of high-end ecommerce websites are talking about the sales they made through twitter than through myspace or facebook.
Here are some tips and hints from my experience and from other SEO/SEM gurus’ comments. Complete article on How to Utilize the Power of Twitter
Adobe has now released tools to Goolge and Yahoo so they can Index flash, swf, files. It is more likely that it is another ploy on Adobe’s part to sell their products. This means that the average webmaster will not have the tools needed to upgrade their current files, unless they want to pay Adobe for the privilege.
It is hard enough for SEO/SEM professionals to get web designers to optimize their websites. How hard can it be to change the name of an image to a keyword, ad alt tags, or use navigation systems with keywords in them? Complete article on Search Engines Learn to Crawl Flash
I recently enjoyed the lecture “Search and Society” from Berkly’s online lecture series by Marti Hearst. It is comforting to know that even the big companies are as terrified of search as DIY webmasters are. Search is an incredibly valuable tool. It isn’t surprising that a ‘real world’ advertising agency became the biggest online advertising company, Google. The power of search lies in the fact that it is ‘possible’ to track data. This is the basis of Web 3.0’s data mining-toolbars and PC based widgets.
The next generation of search and page rank will give the user the power they tried to usurp under Web 2.0. In Web 3.0, everything done will be recorded, in theory. Complete article on The Power of the Search Engine Search Tools
I was perusing my favorite blog marketing blog, the "Friday Traffic Report" by Jack Humpfrey, and his latest post turned me on to a cool social marketing Firefox addon. It’s called Socia Media for Firefox and was made by the guys at 97th Floor.
So here’s what it does…
After a quick install, you’ll see four top social marketing sites’ icons at the bottom of your browser, like this:
Complete article on Must-Have Social Marketing Addon for Firefox
We’ve all seen the local search results pop up in Google or Yahoo at one time or another. They tend to display whenever you enter a keyword with a city or location as your search phrase. They look like this:
You can see the first 3 results are paid listings and then Google shows the Local results. Local results are the new #1 position! The original #1 organic listing is below the fold and was pushed down there by 10 new businesses that sit next to a map image, which we know draws the eye to the listings.
Keyword Marketing
Keyword marketing is one of the most difficult aspects of web management to master. There are several types of web users. These groups of web users are divided by education level, culture, dialect. A university graduate will not use the same keywords as someone who is new to the web.
In a perfect world, webmasters could make a list of the best 50 keywords and use them through their whole website. Each group uses their own keywords. These target demographics include:
Complete article on An SEM’s Look At Keyword Marketing
