With the rapid evolution of the internet, so is the marketing aspects of most websites. It’s getting harder and harder to gain links with more rules being updated by search engines all the time, especially Google. New avenues of marketing are coming into play and we all need to jump on board and take advantage of these new strategies. Here are three strategies of gaining text links that you may not have tried yet.

Gamevertising - A new word, but certainly the interests in games have always been apparent. Com companies are adopting games on their sites, just to be different and catch people’s attention. This is a great form of advertising but very expensive. What you need to keep in mind is whether people will continue to come back and play the game. Probably the best way to have visitors coming back is to create an online game. Again, you’ll need to measure the cost and whether it’s worth creating. Gamevertising will no doubt create brand awareness and more links. Just make sure you don’t create a crappy game that no one would play. Have a look at some of the following sites to give you a better idea of what to develop:
Miniclips
Blitzgamer
UGotGames
Daily Arcade
Addicting Games

Feedvertising - Buying text links through RSS feeds is a great idea. There are visitors now who simply look at an RSS feed for daily news instead of the main content. Having an actual HTML feed on your site is also great for SEO as your content is continuously changing. Text Link Ads have implemented this on their interface and allow members to buy and sell links through RSS feeds. Other sites that offer feedvertising include:
Feedburner
pheedo
Q-ads

Blogsvertising - I wrote a post recently on the top sites for buying blog links. Many companies are using this as a way of creating buzz in their industry and at the same time improving on their rankings in SERPs. Probably the most cost effective method of marketing.