KeywordLuv, for those who don’t know, is a Wordpress Plugin that allows commenters to place their main keywords in the “Name” field of the comment, and KeywordLuv only hyperlinks the keywords. Here’s an example…

If the commenter puts TheirName@Keywords as shown here:

Then it will show up once the comment is posted to look like this:

Jenn from SEM Hints Says:

Which is a much better backlink than the other alternatives, which either just hyperlink your name, or you only put your keywords in the name field, which looks spammy. Complete article on KeywordLuv Commenting: Effective Link Building or Black Hat Strategy?

Search Engine Marketing. The term is one that is heard all over the web and for good reason. It is the aspect of SEM that makes a website more likely to climb up the SERP (search engine results page) and the SERP is where the majority of the traffic to a website is originated. But, how can you climb the SERP quickly and easily…you can’t.

Complete article on We’re Movin’ On Up: To the Top SERP

One key element to increasing market share and making your business known is through article submissions. There are a million and one ways to submit articles to these directories, but one thing remains constant among them all, they are all noted by those Google (and other search engine) bots. Once an article has been “read” by the bots, in a directory, you can expect some link juice flowing into your site, but don’t over do it. Complete article on The Ins and Outs of Article Submission

When it comes to running a business, the authenticity of the information you provide to your clients and customers will help them to choose if your business is the right one for their needs. When a business falls outside of your general or advanced niche knowledge the customer will know. They will see that the information you are passing along is just regurgitated and replayed information with no new insight common with businesses that truly understand their niche.

Complete article on The Importance of Niche Knowledge in Business

With the inception of the Internet came an entirely different idea of lead generation. Generating leads is the heart of business and when a company needs new clients they are quick to hop on the Internet express to increase page rank, establish back links and market their websites like crazy in order to create a positive flow of new potential customers or clients. But, as time passed, website visitors became more and more accustomed to these lead generation tactics and began to ignore the flashing banners and pop-up calls to action. Now, old school is all but forgotten and businesses are starting to see the beauty in the more basic of marketing techniques and lead generation. Complete article on Lead Generation: Is Old School Coming Back?

Aaron Wall does a great job explaining the link between search engine marketing and public relations. This is certainly something all websites should implement, mixing other strategies of marketing rather than sticking to just one strategy.

A recent study from comscore’s global top 10 search engines has revealed a surprising result with Baidu.com, a major player in China, coming in at third ahead of MSN. Might not be that surprising for some since China does have 1 billion people. Google has been struggling to dominate the Chinese market and with Microsoft attempting to buy Yahoo for $44.6 billion, search engine marketing could make another revolutionary change particularly in SEO and PPC. Complete article on Search Engine Rankings and Languages Used