First of all I would like to say thanks to SEM HINTS for giving me this opportunity to make some posts in the topic search engine optimization and marketing, which is something I can’t do in my own blog where all my posts focus on how to make money on facebook.

I doubt that anyone has heard about any connection between SEO and Google AdWords. I have been reading about SEO and AdWords long time ago and I have never found an article talking about SEO for AdWords, did you??

To let you understand the connection between both of them, let us first define each of them (a simple definition, not a complicated scientific and linguistic one):

AdWords: Is one of Google advertising programs, where you can link your ad to your selection of keywords. Your ad will show up only when someone do a search on Google for one of your pre-selected keywords, your ad will show up beside other ads from other advertisers who has selected the same keyword. The position of your ad depends on several factors specified by Google AdWords positioning formula. The price you pay for each click depends on your bid and the position of your ad.

SEO: Are some actions and tactics which you have to do to improve the position of your website (or blog) in the search engine results (mainly Google) for a specific keyword. (A very simple and short definition for SEO - but it’s enough to understand this article).

Now look at this: the position of your ad in AdWords depends on several factors specified by Google AdWords (the search engine) positioning equation or formula. On the other hand, your website position in the organic search results for a specific keyword depends on several factors specified by Google (the same search engine) positioning equation or formula. Do you see the connection? Although, it’s not the same positioning equation, it’s the same principle from the same search engine (Google). In other words, both of them (your listing in the organic search results, and your ad in the AdWords) need to be optimized for search engine to maximize your chances of being in the top.

Your CTR in the organic search results, mainly (maybe 90% but not 100%) depends on your listing position.

Your CTR in the sponsored search results (AdWords) mainly (maybe 70% but not 100%) depends on your ad position.

All the SEO articles are talking about how to improve your position in the organic search results, which is very useful and important, and the result will be a huge traffic to your website. But it takes a long time before you can see any real results from all your SEO efforts.

Therefore, a lot of webmasters prefer to start with a limited budget advertising campaign, until they get some results from their SEO work. Since that it’s a limited budget campaign, most of those webmasters think that they can’t improve their ad position because they don’t have enough money to set high bids on their targeted keywords, which is totally wrong.

I have been in the AdWords business for about three years. I worked with two clients, one of them his daily budget was $30, and we were trying to get as much as we can out of this small budget. And the other one, his daily budget is $150 where all my work is about how to get high quality visitors with high CTR. And from my experience I can tell you that you really need a special kind of SEO tactic to improve your (1) AdWords position, (2) the quality of your visitors and (3) the CTR of your ad.

If I want to cover everything related to the topic “how to apply a special SEO strategy on your AdWords ads”, I need to write at least 3000 words, which will make this article too long. Therefore in this post I will cover only one point (or the most important point) to make sure that you understand the benefit of applying SEO strategy on your AdWords ads.

The trick is that most of the webmasters don’t know that when you get to the top of the AdWords list you pay less than what the other advertisers pay. You didn’t get it, right??
OK let me say it again: in other words, you need to make your bid higher than other advertisers and to select the best keyword (from the SEO point of view) and to make the text of your ad the best you can… in order to get the higher CTR comparing with your competitors (the other advertisers for this specific keyword) to be in the top of the sponsored search results (AdWords). When you get there you will pay lesser than the other advertises who couldn’t make it to the top, even if your bid is higher than them. Interesting idea… right?

This is not my idea, it’s totally Google’s idea, but most of you don’t know about it. Read what Google says in the AdWords help center, I quote:

Improving your ranking
Having relevant keywords and ad text, a strong CTR on Google, and a high keyword CPC bid will result in a higher position for your ad. Because this ranking system rewards well-targeted, relevant ads, you can’t be locked out of the top position as you would be in a ranking system based solely on price. Also, the AdWords Discounter monitors your competition and automatically reduces your actual CPC so you pay the lowest price possible for your ad’s position on the page.

Did you read this “the AdWords Discounter monitors your competition and automatically reduces your actual CPC so you pay the lowest price possible for your ad’s position on the page”.

So by now I think you understand why you need to apply a special Search Engine Optimization strategy on your AdWords ads. I will wait to see the impact this article will make and if I got enough interested readers, I will write another post to cover this specific topic. So if you are interested in reading more about the SEO strategy for AdWords, please make a comment on this post to expose your interest.

By Lara Saad (Guest Blogger)
E-mail: lara.saad@yahoo.com
Web: i-make-money-on-facebook.com