Here’s a cool tip I learned from Eric Ward, THE link building expert. If you want Google to think you’re the expert in your niche, simply change the title of your homepage. So it would look something like this:

<Niche Keywords> Strategies From <Niche Keywords> Expert <Your Name>

Let’s see this tactic in action:

Here’s his homepage title…

And, here’s his #1 ranking in Google:

Ohh, and I’m sure you saw he holds the #2 spot as well, by repeating the process on an inside page. He just replaced the Word “Strategies” with “Articles” and there he is again. It’s almost as good as a double indented listing!

So if you want to be seen as the “expert” in your market, change your title. It’s that simple.