One key element to increasing market share and making your business known is through article submissions. There are a million and one ways to submit articles to these directories, but one thing remains constant among them all, they are all noted by those Google (and other search engine) bots. Once an article has been “read” by the bots, in a directory, you can expect some link juice flowing into your site, but don’t over do it.

What Are Bots?

The bots crawl through the web looking for new information. When they find a fresh piece of writing, they index where that article was found. For your website, this is a wonderful thing. But, if you are using an auto submitter to place that same article on multiple article submission sites, you may be in for a rude awakening.

The bots do not like to find articles in more than one place. Once the initial article is indexed, each and every time a bot finds another of the same article, it is marked on the initial file created with a different address. Eventually, the bots recognize that that same article is in more than one place, this means the marketer is trying to pull one over on the search engines and they will have none of that. Your websites search engine ranking could fall and all of the hard work, and possibly hard earned money spent on the article and the submission, will be for nothing.

Now don’t get too worries, cause if you automatically get penalized for article submissions, all your competitors would have thrown you into the Google bad books first. The link will simply not count.

How Can I Use The Article Directories?

The key to utilizing the article submissions sites for the best interest of your website is to submit unique articles with your embedded links (complete with anchor text) to each article directory by hand. While there are plenty of companies that say they are willing to do this work for you, there is really no way of knowing if they are truly submitting the articles by hand. So, if your search engine ranking is of great importance to you and you enjoy making money with your site, your best bet is to submit them by hand.

When writing content or article directories there are a few key tips to remember.

* Some article directories allow anchor text links in the body of the article and others do not. Make sure to read the guidelines carefully and only submit content that will be quickly approved. Your site will not benefit from the article until it is published.

* The resource box is the most important part of the entire article. Make sure the call to action is strong and convince the reader in those very short lines that they not only want to read more but NEED to find out the secrets you are willing to share.

The fate of your search engine rankings is held in the articles you use to market your product or service. The quality of those articles is truly important, but the best piece of literature will do you no good, if the search engine bots see that same publication at hundreds of different sites. The best thing to do is to submit to only a few high quality directories MANUALLY! don’t go for some service that claims to your article to 10,000 article directories.