Blogs are a Google favorite. By now, they’re also an internet marketers’ favorite. Blogs have the ability of reaching high Google rankings faster and for a wider variety of keywords, thus covering a wider range of audience. As the internet grows, so do the numbers of niches. how can you utilize that?

SEO for a blog conjures up the first grade, for me. Remember when you were reading a story and asked to decide what the main idea was? What’s the meat and what’s insignificant? This is the gist of SEO for blogs. To show you how simple it is, here’s a step-by-step guide:

Step-by-Step Guide to SEO for Blogs
1. Decide what you want to write about and make it your temporary title. (e.g. “World War II Bombers’)
2. Make a list of the things you want to write about. These are your subtitles. (e.g. what’s a bomber, the importance of the bomber in WWII for the US army, who were famous bomber pilots, etc. )
3. Fill in the content under each subtitle.
4. Now that you’ve finished your article, you might have already noticed that the title could be more specific. Reread what you wrote, see if there are any words that repeat a lot. In our example, the words WWII and bombers probably repeat a lot. Check for the order of the words, you typically used in the article. Was Bomber before WWII? Did you use the phrase “World War II”, “World War 2”, “World War Two”, “WWII”, “WW2”? Whichever one you used, it should be in the title.
5. Change your subtitles as you did for your titles.
6. This is the step, where we go back in time to grade school. When typing in your tags, you should scan your article from top to bottom, searching for the most commonly used phrases. These common phrases should also be relevant phrases. If it’s common but irrelevant, you may be found on Google, but your potential reader will click out immediately.

Ok, you’ve separated the meat from the bones. Now it’s time to chew on the bone, for all it’s worth:

Know your Long-Tail
The quick-rotation aspect of blogs (which Google is a sucker for) allows you to concentrate on long-tail keywords. Everybody’s looking for “WWII Aircraft”, but there’s a huge amount of people looking for sub niches of that phrase. These people are looking for specific models, pilots, war heroes…. These sub-niches are divided to hundreds of names (like “P-16 Black Widow”, for example). These names are your long-tail phrases.

Why would you want to concentrate on long-tail? Say you’re a WWII Aircraft blog. My guess is that someone searching Google on this subject will look for the phrase “WWII aircrafts”. Do you know what this person will find? 237,00 results! That’s what! (as of writing this article.) That’s your competition.

It’s All About Market Segmentation
This is a tip for everyone, not just bloggers. If your market consists of 237,000 competitors, you must segment your market again! If your a blog is an American aircraft specialist you can go after the aircraft “WWII Aircraft” niche, but you’ll have better success in the “WWII American Aircraft” niche, which has “only” 210,000.

Ok, I know what you’re thinking: “I still have 210,000 competitors!” This is where the blog comes in: Because a blog can include so much text information, you can focus each article on a different key-phrase. Your blog is now the “ WWII American Aircraft” blog. Each article focuses on a specific model. Each article is tagged with a few of the blog’s title keywords (“WWII”, “American”, “Aircraft”, etc.) and also its specific relevant keywords (“P-16 Black Widow”, “F4F-3S Wild Fish” etc.), which are the long-tail phrases. There are many people, out there, searching for “WWII American Aircraft”, but there is also a huge number of people searching for “P-16 Black Widow”, “F4F-3S Wild Fish” and the likes. With a blog, you can cover both groups.

About the Author
Tali Shapiro is a freelance artist and writer, who learned the need for internet marketing, through a lot of bad personal experience. Now, after a few years of self-online-education and self-offline- discipline, she can pass on her wily experiences and worldly teachings through the wonderful medium of blog. Catch up with Tali’s marketing exploits on The Marketer Review.