Google’s newest version of Google Trends is now live. The tool still have the ability to show ecommerce business owners how popular particular search terms are across geographic regions and languages. The latest update include numbers on a graph that is downloaded to an excel spreadsheet.

This is possibly one of the most powerful, free keyword analytical tools available. In the first graph you’ll notice that I’ve added several SEO/eMarketing keywords. When I start analyzing keywords, I start at the lowest common denominator and work my way up. You’ll notice in the following chart that SEM was once an unused term. IT has been growing dramatically in the last 12 months. The last half of 2007 saw an increased exposure of the word eMarketing. However, notice that Internet Marketing is fast falling from the ‘user’s’ eye.
This doesn’t mean that the keyword has no relevance in PPC campaigns, search engine placement, etc. It just means that users are looking to other keywords and keyword phrases.

I’ve tried creating graphs with up to six keywords and it works well. The bottom line, below the year bar, indicates the news releases. It shows why SEM is starting to become a popular term. This is one way a webmaster can appear ‘cutting edge.’ Checking for keywords and terms that are new, and then writing on them.

In the above example, anyone who blogged on eMarketing has a much better chance of landing in the top SERPs, as their search engine placement will have very little

This second chart shows how the numbers are divided between the various areas. For this search I narrowed the search to the USA only. However, it is very interesting to learn that the top 10 countries do not include the USA, UK, Canada, or China.

This can give a webmaster the opportunity of using location as a selling tool. A heavily searched keyword phrase that focuses on a city, can indicate a great place to set up a virtual office. The cost of putting a virtual office in California, for an SEM business would probably pay for itself. However, Boston would be a poor place to set up office for any SEM/SEO company that wants to focus on a local market.

The success of any eMarketing campaign is built on bringing the ‘right’ people to the website - not the most people.